Postmodernism and the Consumer Culture – A Christian Response


  • Iosif RIVIȘ-TIPEI Aurel Vlaicu University of Arad, Romania


postmodernism, consumerism, cultural change, cultural identity, faith communities


The purpose of this paper is to explore the postmodern phenomenon in the light of the ever-growing consumer culture, whose origins can be traced to the Western free-market mindset. However, due to globalization and its leveling effects across the board, it has now become a feature of most contemporary societies. The thesis advanced is that consumerism is a major catalyst for the changes that are taking place in society, often labeled as “postmodern” without further qualification. In grasping this aspect of the ongoing societal changes, which are also strongly felt and widely embraced within the Romanian context, questions about the preservation of cultural and spiritual values pertaining to a people’s very identity come to the fore. It is proposed that faith communities can provide the counter-culture move that would mitigate such changes.