A Strong Dynamic Financial Growth of Moroccan Family SMEs: What Feasibility of Artificial Intelligence?


  • Azzeddine ALLIOUI ESCA Ecole de Management, Morocco
  • Hanane ALLIOUI Cadi Ayyad University, Morocco


Intelligence, financial growth,, Moroccan family SMEs, Digital transformation, challenges


Artificial Intelligence (AI) has become a priority for the Moroccan government recent years. As a tool "of today and the future," artificial intelligence interferes in all economic aspects, allowing better decision making and evolutionary financial growth of companies in the market. Between fear and excitement, artificial intelligence is frequently perceived by the public as a very sophisticated and complex technology to implement. For some, cognitive AI takes on a human form, a rather caricatured perception that echoes within some organizations. To optimize the digital transformation of family firms, demystifying AI is an essential prerequisite. This work highlights the importance of adopting intelligence in the practices of Moroccan family SMEs. An empirical study corroborates our postulates regarding the dynamism and feasibility of artificial intelligence for the financial growth of Moroccan family SMEs.