An Empirical Validation of Eco-Service Quality (ECOPERF) Scale Measure: A Short Form ECOPERF

Authors

  • Joowon BAN Faculty of Business and Law, Central Queensland University, Brisbane, Australia
  • Sathya Rashmi GURUGE Faculty of Business and Law, Central Queensland University, Brisbane, Australia

Keywords:

service quality, ecotourism, customer satisfaction, ECOPERF short-form scale

Abstract

This study examined validity of two key dimensions of eco-service quality (ECOPERF) scale measure in predicting ecotourism customer satisfaction. Data collected from 269 ecotourists in Australia suggest that the short form ECOPERF instrument (i.e., Eco-service dimension alone) can serve as a useful tool for assessing ecotourism service quality in predicting customer satisfaction. Further, our findings show that the environmentally-friendly practice is a prominent service quality attribute in the assessment of ecotourism service quality. The results provide useful implications for academics and practitioners.

Published

2021-11-24

Issue

Vol. 5 No. 2 (2021): RAIS Journal for Social Sciences

Section

Articles

Copyright (c) 2021 Joowon BAN, Sathya Rashmi GURUGE

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