An Empirical Validation of Eco-Service Quality (ECOPERF) Scale Measure: A Short Form ECOPERF
Keywords:service quality, ecotourism, customer satisfaction, ECOPERF short-form scale
AbstractThis study examined validity of two key dimensions of eco-service quality (ECOPERF) scale measure in predicting ecotourism customer satisfaction. Data collected from 269 ecotourists in Australia suggest that the short form ECOPERF instrument (i.e., Eco-service dimension alone) can serve as a useful tool for assessing ecotourism service quality in predicting customer satisfaction. Further, our findings show that the environmentally-friendly practice is a prominent service quality attribute in the assessment of ecotourism service quality. The results provide useful implications for academics and practitioners.
Copyright (c) 2021 Joowon BAN, Sathya Rashmi GURUGE
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