Malvertising as a Vector for Cognitive Hacking: Integrating Technical and Psychological Defense Using the DISARM Framework
Abstract
Malvertising, which embeds malicious code and psychological manipulation in digital ads, has become a major cybersecurity problem as it converges with cognitive hacking and disinformation. In 2024, incidents rose 10% year-over-year, with 29% involving misleading product offers, up from 26% the prior year, reflecting more deceptive tactics. Mobile environments face growing risks, as adware accounted for 35% of mobile threat detections in 2024. This qualitative study uses thematic analysis of recent industry data and academic reports to evaluate adaptive attack tactics and defense frameworks, including DISARM (Disinformation Analysis and Risk Management). Findings expose major gaps in governance, threat intelligence sharing, and the integration of technical and psychological defenses. The research concludes that a multidisciplinary strategy is vital to strengthen digital advertising ecosystem resilience and improve user protection. This work will interest cybersecurity professionals, researchers, policymakers, and digital advertising leaders seeking effective responses to emerging online threats.
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